Samsung Galaxy A5 and A3 phones try to capture young people's attention:
Smartphones are ever-slimming, and Samsung's just-announced Galaxy A5 and A3 models are another indication of the trend. And it couldn't be a better time, as the company is trying to stay afloat amid fierce competition.
The A5 and A3 clock in at just 6.7mm and 6.9mm thin, respectively. Of course, that's nowhere near where some smartphone designers are going, but for a mainstream audience that's pretty slender.
According to CNET, Samsung is struggling in the smartphone business as of late. The company has even pledged to "reform" its products at a fundamental level.
It seems like the latest Galaxy A5 and A3 models could be a sign that Samsung has been doing some thinking for a while now. In a news release, Samsung highlighted (more than anything else) that these phones were built with young people and social media in mind.
The metal-framed phones have AMOLED displays and 1.2 GHz Quad Core processors. The available colors seem to be named to maximize the "whoa" factor: Pearl White, Midnight Black, Platinum Silver, Soft Pink, Light Blue and Champagne Gold.
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They also have front-facing cameras for the best selfie-taking possible, and there's a GIF-animating tool. If that doesn't make it clear that Samsung's trying to make the new Galaxy phones as "cool" as possible, nothing else will.
Mobile, Smart Phones, Samsung Galaxy, Samsung Tab, Attention, Attraction, Samsung Galaxy A5, Samsung Galaxy A3.
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