The price change comes just a day before Apple's big iPhone event, where the company is expected to release two new iPhones and a wearable, the iWatch.
Even at 99 cents, the Fire Phone will come with unlimited cloud storage for photos as well as a free year of Amazon Prime.
The Fire Phone comes with 32GB of storage, so the new, lower cost is a pretty good deal.
Fire Sale: Amazon Cuts Price of Fire Phone to 99 Cents:
The Fire Phone is famous for its dynamic perspective screen that gives it a 3D look. It also has a new feature, Firefly, that lets users capture in physical objects, text and tag content from TV or radio, with the press of a button.
The Fire Phone is only available on AT&T in the United States; the 99 cent offer is available both on Amazon.com and AT&T's website as well as in AT&T stores.
Early reviews of the Fire Phone are mixed. Early reviews of the Fire Phone are mixed. Although many praised its overall design and features, others criticized the device for its lack of full Android support and its sometimes confusing design choices.
Given historical precedent, a price drop this soon isn't an encouraging sign that the Fire Phone is blowing up sales charts. However, it doesn't mean the phone isn't worth considering, especially if you're a frequent Amazon shopper.
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The Fire Phone will be available on Sept. 30 in the UK (exclusively on O2) and in Germany (exclusively on Deutsche Telekom).
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